Developing banking products

In the present-day highly-competitive context of the retail financial services market, great emphasis is placed on a wide product line that banks offer to the public. In this case, an important factor of the competitive ability of the products and services that certain credit institutions deliver is their flexibility allowing them to meet various customer demands as the market environment and the customers' behavior change.

The development of banking products/services is a process which involves the entire corporate structure, from top to bottom, consisting of a huge number of subdivisions (directorates, departments, divisions and sections) and, therefore, a numerous staff.

Viridian delivers services in developing and upgrading banking products that help significantly reduce the costs of profit acquisition from each current and new bank customer by cutting down the expenses both for customer acquisition and internal resources.